Vitra is a timeless brand that represents not only classic designers but also new, innovative designers. Vitra is extremely successful in integrating these two design worlds into a uniform aesthetic. Vitra strives to “create interiors, furniture, and accessories that are functional and inspiring.” This project investigated the design of a Vitra furniture showroom in Austin. This scheme would be located in an existing building at Second Street and Colorado in Downtown Austin. For this design, I believed it was important to design with Vitra’s goal of being both functional and inspiring.
In my showroom design I chose to use a continuous slatted system to create a uniform and exiting backdrop for displaying furniture. Not only did this continuous slatted system create a backdrop, it also allowed for the absorption of the existing columns in the space. I also used this continuous system to direct circulation throughout the space and also to create space for the programs of a managers office, a rest room, and a studio space.
This continuous slatted system achieved Vitra’s goal of being both “functional and inspiring.” This system was functional in that it can be used to create different vignettes and shelves to display Vitra’s furniture. It is inspiring because not only does it create visual interest inside the space but also creates an appeal from the storefront, ultimately drawing visitors into the space.